SEM(SEO+PPC/P4P) Introduction

SEM (Search Engine Marketing) = SEO (Search Engine Optimization) + PPC(P4P) (Pay for Performance)

SEM introduction

SEO (refers to “Search Engine Optimization”)
It’s a type of strategies to increase the amount of access or conversion of website, by boosting up its rank on search engines.

There are already several kinds of search engines, but the most preferable ones are usually Google and Yahoo! Some other engines even borrow techniques and systems from them. Therefore, we focus on theses two major search engines.

PPC(P4P) (refers to “Pay for Performance, Pay per Click, P4P, PPC or Listing ads”)
PPC(P4P) is a search-related advertising system which enables users to post the advertisements on Search Engine Result Pages (SERPs) effectively within the budget they have. The cost will depends on both its position on the SERP and the numbers of time that the website was clicked.

In Japan, Yahoo! supplies PPC(P4P) advertisement system for Yahoo!, Japan, and Google has its own PPC(P4P) system which is called “Google Adwords”.

Our company handles Yahoo!’s “Sponsored Search Advertisement” and Google’s “AdWords”, both of which cover almost all the main search engine result pages.